Subverting America's Moms to sell, sell, sell

Business Week reports that Proctor and Gamble has recruited 600,000 moms for the word of mouth sales project, called Vocalpoint.

By crafting product messages mothers will want to share, along with giving them samples, coupons, and a chance to share their own opinions with P&G, the Cincinnati consumer-product giant is using personal endorsements to cut through advertising clutter. "We know that the most powerful form of marketing is an advocacy message from a trusted friend," says Steve Knox, Vocalpoint's CEO.

The program is a state-of-the-art method for reaching the most influential group of shoppers in America: moms.

Bush Administration send up by Robert Smigel on Saturday Night Live, May 20, is hysterical

If you are not a fan of the Bush Administration, you will find it impossible not to laugh at the Robert Smigel comic from the May 20 Saturday Night Live. The video is posted on Crooks and Liars. The entire audio portion is composed from speeches, press conferences, Senate testimony, or media interviews by President Bush, Vice President Cheney and Secretary of Defense Rumsfeld. Make sure your mouth is empty when you watch it.